Customizing Routes with Google Maps

Google Maps gets even better with the option to drag-and-drop the suggested route to create your own customized route. Or, simply check a box to avoid highways. Or, click “take public transit” to get bus options.

Great additions from Google. My only feedback regards slow performance on an update of driving directions after customizing my route. Might be worthwhile to refrain from updating driving directions until I’ve completed my customizations. Of course, perhaps only I am making several modifications quickly. Watch the driving directions tour to learn all about customizing your route.

Buzzword

It looks like we’re taking another step forward in online word processing. Buzzword is a new web-based word processor running in the Flash player. It is an AIR application with a great interface and intuitive organizational options for your documents. The document list can be sorted alphabetically, by author, by user role, by last edited time stamp, by last viewed time stamp and by size.

The document editor itself is simple to use and supports a short list of Adobe fonts. (Adobe is acquiring Virtual Ubiquity, the developers.) You can share documents with others and also view the history of a document.

While you won’t find a lot more options than most online word processors, this rendition goes further and does it with amazing style. A key advantage to the Buzzword interface is the ability to see on the screen what you’ll see from the printer. I especially like the list handling. Creating and modifying a list of items is quite easy. “Skipping” is an excellent option that permits a new paragraph to stay associated with the previous bulleted item.

Will I stop using Google Docs? Most likely not for this stand-alone tool but we’ll see where Buzzword heads.  Buzzword is an impressive beta release.

CF Community

There is a new ColdFusion community out there. It looks to be a promising community with numerous well known ColdFusion evangelists already participating.

It was of interest to me as I had just finished taking a look at the service used to host the community. Ning permits you to, as they say, “create your own social network for anything.” Provide your community with its own MySpace equivalent.

MyPCC

We had a very long weekend updating MyPCC, our student portal, this weekend. Coming out of the weekend we were not happy with the status of our systems but today saw many of the issues getting addressed.

Now we look forward to seeing how the new systems handle the beginning of winter registration this Friday — our busiest day of the year.

State of Women

The McLaughlin Group provides entertaining and opposing viewpoints of our political state. Unfortunately the extremism of some guests is at times laughable, incredulous and insulting. Fortunately, in today’s wonderful world one can quickly find an official record of views stated by silly people — yes, silly is being nice. So I present to you a re-cap of statements by Pat Buchanan regarding the role of women leaders in politics.

The group discussed the growth of women in our political world noting that Scandinavia has the highest percentage of women in national political roles. North and South America, along with Europe, were next in line with half the representation by women.

Mr. Buchanan made pretty clear in this discussion his view of women. In answering an “exit question” on when women will hold a majority in the U.S. Congress, Mr. Buchanan states, “Not in my lifetime, thankfully.”

This seemed an incredible and dumbfounding statement that surely could not be topped, but unfortunately he continued revealing his take on the ability of women.

Mr. Buchanan did put forward that he feels women will hold a majority role in congress by 2050. As we already know this is not to his liking. The group discussed some of the issues that may be limiting the expansion of women in leadership roles. This talk was capped by yet another head-shaking revelation from Mr. Buchanan.

“The rise of women to power in a civilization is very often the mark of its decline.”

On its own this is a strikingly sexist and elitist remark. Ms. Eleanor Clift did try to offer some context in which Mr. Buchanan’s view might have some relevance. Ms. Clift mentioned in amazement how Mr. Buchanan is talking “about women contributing to the decline of society.”

Mr. Buchanan replied, “I’m saying it’s a mark of the decline of a civilization.” Ms. Clift shot back, “That’s only because the men have done such an awful job and are turning over the really tough problems, like overheating planet, to women. That’s the only way I would back up your theory at all.”

I’m not sure continuing discussion on the topic with Mr. Buchanan would have been worthwhile, his few statements show only too clearly his lack of respect for women. I have to wonder where he falls on the rights of women to vote, own property and have equal rights. This should not come as a surprise from a person with his political views but it is amazing to see the blinding superiority one must feel to actually express these feelings on national television. If this is how Mr. Buchanan feels about the role women can play in our world, I don’t have much hope that anyone else not to his liking rates any better.

This discussion occurred only two days after our celebration of independence. This perhaps encouraged Mr. McLaughlin to remind the group that “Abigail Adams told her husband to see to it that the Constitution provided equal footing for women.” As one guest noted, Mrs. Adams was “scoffed” by her husband, John Adams.

The McLaughlin Group (July 6, 2007)
Transcript, streaming video

Abigail and John Adams Correspondence
Relevant summary

Complete references: Massachusetts Historical Society — Adams Family Papers: An Electronic Archive.

  1. Letter from Abigail Adams to John Adams, 31 March – 5 April 1776 [electronic edition]
  2. Letter from John Adams to Abigail Adams, 14 April 1776 [electronic edition]

Inverge 2007

On Friday I enjoyed these sessions.

  • Mark Deuze, Professor, Journalism and New Media, Leiden University (The Netherlands) on Who Needs Media Workers When Your Customers Do The Labor For Free?
  • Catherine Ogilvie, Executive Vice President & General Manager of the San Francisco Office, Edelman on Blogger, Boomer, Reporter, Radical – Who’s Building Your Brand?

Inverge 2007: Nike ZOOM Campaign

Inverge 2007 Session Summary

This panel of key players discussed the recent Nike ZOOM advertising campaign presented via interactive television (Dish Network). This “Quick is Deadly” campaign presents world class athletes providing tips to aspiring athletes and fans. Presenting unique detailed views of the athlete’s trademark moves and behind-the-scenes training experiences promises to draw the user into the experience and build the connection between consumer and brand.

The session included highlights of the LaDainian Tomlinson sequence highlighting his spin move. The ability to view in full motion or down to 1/32 speed is impressive and intriguing. The use of military grade motion cameras also drew in the talents and interests of renowned creative talent.

It was noted that issues with retailer processes kept the campaign from providing “buy now” options but the interactive environment did include local retailer information.

This promotion from Nike Brand Connections promises to build the Nike base. The campaign is just concluding so the panel did not have many measurement statistics. Without data it is left to conjecture as to the continuance of similar campaigns. If moving forward it would be exciting to see the social aspects of these campaigns expanded upon.

Inverge 2007: Too many Touchpoints…too little Measurement

Inverge 2007 Session Summary

This talk, Invergence: Too many Touchpoints…too little Measurement. What has to change?, by Ken Papagan of Rentrak was a focus on measurement tracking across a media channel pie with more and more slices in a sea of wandering and disparate consumers. Media producers are struggling with the need to get their content in front of the right consumer wherever they are and whenever they want it. Similarly marketers are looking to get their products in the face of the consumer wherever and whenever the moment presents itself. They are trying to maintain their corporate driven marketplace in a world where the consumer is now much more in control.

Old-world marketers have an interest in basic demographic data of an audience. New-world marketers are scientists of details not complacent with this rudimentary information. The new-world marketer wants their product in front of “women that like blue blouses when they are watching whatever show they like at whatever time they please and via the media of their choosing.”

As can be expected the data is collected. For example, hashed MAC addresses of appliances are collected and media consumption tracked. Web traffic is tracked and analyzed. We also see people using Gmail’s of the world where advertising is presented based upon content from our private email. Purchasing habits tied to credit card purchases collected and analyzed.

We are welcoming further collection through tools such as Google Web History which provides a data collection tool camouflaged as a service. I liken this to the self-application of radio collars. How far will the consumer go in helping marketers track our own movements and preferences?

Inverge 2007: Nau Open for Business Unusual

Inverge 2007 Session Summary

I had read and followed some of Nau‘s rollout as a sustainable clothing retailer, so this chance to hear the story from Nau President and CEO Chris Van Dyke was intriguing. How they made use of social media during development of the brand is a great case study for today’s marketplace.

Nau started a blog regarding their product and brand long before a product was available. This was part of their development strategy. Along with an early commitment to donate 5% of revenue for non-profit organizations found their blog getting tens of thousands of hits a day. Friends helped take the still-in-development brand further when Nau posted video of one friend that had taken to living small and mobile. That is she reduced her footprint by moving out of her
traditional household and into a hand-built 10’x10′ home she towed behind her diesel truck to friends’ yards. This living simply video caught the eye of a Yahoo! editor which later resulted in 500,000 hits. Nau had grand success at broadly promoting the company concept and product before a product was available for sale.

This social success undoubtedly helped in Nau’s search for funding but Van Dyke was still finding that their concept was a hard sell. Apparently there is doubt out there that a company can do business sustainably while supporting social activism and still make money for their shareholders. Regardless of over 200 refusals, Nau found the necessary funding and is in
operation with 15 stores. They plan to have 200 over the next two years.

Van Dyke highlighted the purchasing process at a Nau outlet. The consumer finds tags next to products that inform the consumer of the product’s history, details and price. If you want to purchase the product you take the tag up front to a computer and fill your cart. Apparently you can choose to carry the product out with you or have it shipped to your home. Surprisingly Van Dyke states that 50% of customers prefer purchases be sent to their home, rather than the immediate satisfaction of carrying their goods out of the store.

The question was raised as to how this extra shipment of product, when the customer could have carried the product home, is in line with the sustainable business practices Nau espouses. Van Dyke expressed his initial concern as well but went on to share that managing product from regional warehouses is more efficient than shipping product to retail outlets and then shuffling product between outlets as necessary to push aging product lines.

It appears they are keeping to their original goals of quality products made in a socially responsible manner and we can only hope they succeed. As I stated earlier I had read up on Nau and was intrigued by their business methods. At the same time I was frustrated that doing business the ‘right’ way apparently is very cost intensive as the product line is expensive. My hope would be that the business model can be realistic for a company that can introduce products with price points more in line with the mass consumer market. That will be true change, but for now we hope that Van Dyke’s success will be a catalyst for others to follow. It is long overdue for the fashion industry but we can hope this is the beginning of change just as we are seeing change come to the food industry.

Regardless, Nau is a prime example of today’s social brand building.

Inverge

I’m planning on attending Inverge 2007: the interactive convergence conference. As the Inverge site states, “Inverge is a multi-disciplinary conference happening on September 6-7 in the Pearl District of Portland, OR that focuses on the invergence of media platforms, of online + offline, content + advertising, and corporate content + consumer-generated content.”

There look to be some great speakers and the event is tied to the Time-Based Art Festival, MusicFestNW and the First Thursday Gallery Walk.

Unfortunately I’m only able to attend one day of the event but still feel that this will prove valuable.