Veiled in White

Our veil of white survived for yet another day. Yesterday afternoon and evening saw powder drifting everywhere in the wind. Last night all the powder was frosted with 1/4″ of ice.

(For the valley this is quite a scene, but it is still mild compared to the Christmas we spent iced up in Corbett. At that time 4-5 inches of ice covered everything. Explosions were heard as icy limbs plummeted to the frozen earth.)

December Snow in Portland

A wintry week in Portland is capped off by a true winter storm. All week has seen snow off and on with school closures all week, although a couple of days probably should not have been called off. Today, though, we have really been hit.

We started the day off with a beautiful quiet snowfall in which we delivered food to the needy. This was followed by a trip to Sellwood to pick up the little girl from a sleep-over. The snow continued lightly the entire time while we visited. Upon leaving the snow continued but we found conditions worsening as we approached home. The winds picked up, snow deepened, we followed a snow plow, drifts in Portland accumulated. The thermometer in the car read 20 degrees and it was now quite windy.

We made it home to find drifts of powdery snow in the yard. I stayed out for a while letting the dog take care of business. Of course she loves the snow so it is hard to get her mind off playing in the snow. I shot a few photos to share with you.

Frida Kahlo Scarecrow

Each year the Clark County Historical Museum encourages Vancouver, Washington, businesses to take part in the Extreme Scarecrow Makeover. Local businesses dress up a scarecrow. Tonight, two scarecrows and their creators were awarded as either the Mayor’s Choice Award or the People’s Choice Award. The scarecrows are then auctioned off as a fundraiser.

Pictured below is the Frida Kahlo scarecrow which we were honored to win. Frida didn’t win an award tonight but was our selection. She now graces our hallowed halls.

Frida had to part paths with her scarecrow friends which included Jimi Hendrix with Strat, Edward Scooperhands (from a local ice cream shop), robo-scarecrow and others.

HighEdWeb 2008: Carillon

While at the HighEdWeb 2008 conference I enjoyed a personal tour of the beautiful carillon tower at Missouri State University. Not only did I get a tour, but was amongst the bells as the music rang out around me. The bells even rang out at my hands; I’m sure there are students wondering what happened just short of 1:00pm when the bells rang out a random set of notes. Quite an honor, quite an experience!

Plane, Train, Bus, Minivan, Minivan, Springfield, MO

A delayed posting of our long trip from Portland to Springfield, Missouri. The short version:

  • Morning of the lost dog; unrecognized forewarning of the day to come.
  • 9:45am, Portland Airport.
  • United Airlines check-in process is now completely dependent upon self check-in screens even at the ticket counter, a confusing and unorganized experience.
  • Everyone frustrated, even the ticket agents. Are they still called that? Agents are left simply herding customers rather than providing a complete service like I’m sure they would prefer.
  • $15 for a checked bag. Not an extra checked bag, $15 for your firsted checked bag.
  • Three PCC staff gather at the gate.
  • 11:00am, load the 737. We’re all in the same row.
  • Uneventful flight from Portland to Denver.
  • Layover for two hours.
  • Curious, why aren’t we loading?
  • Delayed appears at the boarding gate.
  • Two hours later we finally make our way down to the runway-level boarding gate.
  • Shooed back into the main terminal
  • 5:45pm, informed our flight was cancelled.
  • A line to learn our destiny.
  • “Denver International Airport closes at 6pm on Saturday evenings.”
  • All faces show disbelief.
  • No more flights to our destination or even anywhere closer.
  • Local man takes pictures of terminal, he’s never seen it so quiet. He thinks something is wrong.
  • Flight to London is only plane leaving after 6pm.
  • Our choice at this point was to take a hotel room for the night and get flights the next day.
  • Arrival time would be late afternoon, after our workshops and setup time.
  • Group of six contemplates renting a minivan.
  • A 12 hour drive.
  • Train ride to pick up luggage.
  • Visit the rental car counters.
  • Most car rental agencies also mostly closed after 6pm on Saturday.
  • Only company represented on our first stop had no minivans available.
  • Calls start to all rental agencies in the phonebook.
  • Avis representative shows up.
  • Avis has a vehicle available for drop-off in Springfield, MO.
  • The six head to Avis shuttle bus to get minivan.
  • Load up the minivan.
  • GPS set. Pretty much a straight shot but none of us have been here.
  • On the road with Karen at the wheel.
  • A little trouble getting out of the parking lot.
  • On the tollway.
  • Miss exit, so much for GPS navigation system.
  • Pay toll on exit.
  • Turn around.
  • Pay toll on entrance.
  • 800 miles to go.
  • One hour later.
  • RPMs on minivan start jumping.
  • Call Avis emergency number.
  • After 6pm Saturday, must wait for tow truck to deliver new vehicle from Denver Airport.
  • Limon, Colorado, is our stop.
  • Denny’s for next two hours.
  • Tow truck shows up.
  • New van gets off tow truck.
  • Unload Toyota van.
  • Load Chevy van.
  • Smaller van means luggage up front with us.
  • On the road, Gabriel driving.
  • Kansas!
  • Rest area at mile 98.
  • On the road, Luis driving.
  • Salina!
  • On the road, Tracy driving.
  • Kansas City!
  • Breakfast at McDonalds. When was the last time I ate at a McDonalds. Hunger wins.
  • On the road, Luis driving.
  • Fantastic Caverns? We can drive through it?
  • Springfield!
  • Hotel!
  • Noon, workshops start in an hour.
  • HighEdWeb 2008!!!

HighEdWeb 2008: Kyle Ford

Kyle Ford spoke on social networking and Ning. Great talk on where we’ve been and where we’re headed with social networks. I’ve played with Ning for a while and was glad to hear his take on Ning for educational purposes. Key point for Ning is that it isn’t necessarily a company providing the space for social networks but us. I’ve been impressed with, and Kyle reminded us, how Ning branding stays out of the way.

He noted that there are 500,000 Ning social networks with 30 new sites every minute. Exciting to find out that you can get the code for Ning and customize the platform. This expands greatly even what their API offers.

For education he recommended education.ning.com and classroom20.ning.com.

They are also making use of Google OpenSocial for integrating custom applications into Ning. This is starting Thursday with options such as Box.net integration for file sharing. In this case integration is more than simply a widget but expanded content directly in Ning.

Kyle was asked about FERPA issues and noted that they were still learning and evaluating issues. Also noted that there is currently no option for local hosting. I asked about pre-populating networks with accounts via the APIs. He states this is possible and, afterword, in a follow-up recommends checking out developer.ning.com.

HighEdWeb 2008: Search Engine Optimization

Ads

Go for quality traffic by bidding on less popular search phrases. You won’t get as many clicks but those that do click are better quality matches.

Adwords can be cheaper at end of day or month when others have spent their budget.

Results Page Behavior

Good heat map of Google search results page showing focus on top level pay per click and top of organic results. “The Golden Triangle” at the top-left.

First click selection on Google results takes 6.5 seconds after having read 4 to 5 listings. So real important to have a good title. On average 85% click on organic results, 72% click the first link of interest, and 25% read all listings.

Top three organic links are read then steady linear drop for the remainder of result links.

Search Engine Ranking Factors

  • Number one thing to do to improve search results is to use keywords in the title tag. Title tag can be up to 70 characters and include organization name in title tag. We do this consistently and is effective. As I was recently bringing up in a meeting recently when defending our search capability for staff was the limited effectiveness of keywords and how we use the content to build good search results.
  • Link popularity
  • Anchor text of inbound link
  • Age of site
  • Link popularity for internal links
  • Can use keywords for content you don’t want in the page and misspellings of common words ( I’m curious about the validity of this practice).
  • Recommends depth of URL to be no more than two (/one/two/three/four).
Avoid
  • image text
  • iframes for displaying content
  • media without text representations
Poynter Institute reports that readers are more willing to read into a page further than they are for print. The assumption is that the reader is more committed to the content they have spent time drilling down into.

HigherEdWeb 2008: Wiki+Shared Drive+ DocMgmt = Our Intranet

Discussion on Intranet need. Library looking to replace shared drive space full of documents. Of course these are almost completely unorganized. They were looking for a better collaborative tool.

They are using Confluence by Atlassian (makers of JIRA). I have also looked at Confluence which seems like a nice tool and it seems to have worked well for this presenter for an Intranet environment. For a wiki this is the solution I would look at when regarding the need for a simplified tool for the staff and faculty I need to consider.

They had considered other solutions like MediaWiki and Drupal. Confluence was implemented because the IT staff already was providing support for Confluence.

I would like a tool that expands beyond the tools that Confluence provides and am now looking at a solution that provides a wiki solution in combination with blog and social aspects as well. I’ll write separately of that investigation.